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Winning with Words in Retail:

How CMOs can use AI to develop high performance, data-driven marketing creative that grows the business.


This e-book details data-driven insights of what language works in retail and eCommerce marketing based on thousands of experiments run across real campaigns. Marketing leaders can use this data to unlock the power of words and add mathematical certainty to the development of marketing creative to optimize brand engagement and revenue performance. 

For example:

  • Want to grow Black Friday sales and increase marketing return on investment (ROI)? Data shows that vague price call outs outperform specific-discount language. 
  • Want to drive sign-ups for an email marketing list? Find out what words and CTAs will do the heavy lifting.
  • Want to increase response rates for your direct marketing messages? Replace Urgency-related language with Achievement, a top-performing emotion for retailers.


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Industry leaders are now ushering in the AI-generated content revolution