Winning with Words in Retail and eCommerce
Retail and eCommerce marketing is more competitive than ever and CMOs are leaning on personalization and customer experience as key differentiators to drive growth.
The one constant across every business unit and marketing leader looking to grow in this environment is the power of words to drive consumer action across marketing creative.
- Want to grow Black Friday sales and increase marketing return on investment (ROI)? Vague price call outs will perform better than specific-discount language.
- Want to drive sign-ups for an email marketing list? Words will do the heavy lifting, especially in the headline and call to action (CTA).
- Want to increase response rates for your direct marketing messages? Replace Urgency-related language with Achievement words since Achievement is a top-performing emotion for retailers.
This white paper details data-driven insights of what works in retail and ecommerce marketing based on thousands of experiments run across real campaigns. CMOs can use this data to unlock the power of words and add mathematical certainty to the development of marketing creative to optimize brand engagement and revenue performance.