Webinar: What's Next for Email Marketing in 2019
Email marketing has long been the workhorse of the digital marketer’s toolkit. So why do we all still receive so many irrelevant emails? This session looked at the next chapter for email marketing and how marketers can improve upon this veteran digital tool. Guest speaker Shar VanBoskirk, VP and Principal Analyst at Forrester, answered these key questions:
- What do email marketers plan to spend on in 2019?
- How will they afford these investments?
- How can you improve your email programs from what you’ve always done?
- How can you stand out from competitors?
- What should your email marketing priorities be as you enter the new year?
So what are marketers to make of this? What role does Artificial Intelligence play? And how do we sift through all the clutter to understand what really drives results? Kat Dessenon, VP of Campaign Management at Persado, answered these questions based on data-driven, in-market experiments and provided suggestions for where marketers should focus their efforts in 2019.