One of the fastest ways to alienate a customer is by communicating with them in a way that’s irrelevant to their situation. More than 70% of today’s customers expect you to personalize your communications and offer for them, and 3 out of 4 customers get annoyed if you don’t – maybe even annoyed enough to find another provider. With the loss of third-party data to inform messaging, many marketers feel unsure about how to proceed with their personalization strategy.

In fact, marketers are entering a golden age for personalization, fueled by a combination of robust, first-party customer data and Motivation AI. Together, these key assets enable organizations to identify high-value moments in the customer journey and deliver relevant personalized experiences in a way that engages and motivates action – and drives elevated impact from your marketing campaigns.

Join Persado Senior Product Marketing Managers Bernie Goldenberg and Nathan Kim on June 29th, 2022 to learn about the state of personalization in marketing and how Motivation AI can help marketers meet their campaign performance goals.

This webinar will cover:

• The current state of personalization: Approaches, Methods, and Success Factors
• The importance of Motivation AI-drive language for delivering personalized experiences at scale
• Case studies in personalization from retail and finserv