How Orange Increased Conversions with Persado’s AI Language Platform


In the face of a sustained decline in driving new customer conversions and an effort to contain subscription retention costs, Orange engaged Persado to move away from a traditional, intuitive approach to creative and adopt an AI-based, data-driven creative process.

Watch the video to find out how Orange’s marketing team used Persado’s artificial intelligence platform to increase conversion rates while increasing Average Revenue per Unit (ARPU).

Xavier Gourlin, Director of Orange’s B2C Direct Response Marketing, said that customers engaged more with the content because the company used more effective language, which led to fuller product order pipelines.

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