Luxury fashion brand Tapestry, the parent company of Coach, Kate Spade New York, and Stuart Weitzman, is engaged in a multi-year digital transformation strategy aimed at boosting customer engagement and driving growth—and it’s working. As part of that effort, the company has embraced testing digital campaigns and applying the learnings across the company’s brands to help grow Tapestry’s digital revenue from $600M to $2B over the last three years. Persado continues to be a key partner in that effort.

Join guest speakers Madison Hajeb, Senior Director for Testing and Innovation at Tapestry; Jackie Diette, Senior Director of eCommerce at Kate Spade; and Kathleen Jiang, Manager of Content Optimization Programs, in conversation with Persado Director of Customer Success Jessica Morse about Tapestry’s digital strategy and how its test-and-learn culture is driving retail ecommerce growth with personalized, generative AI.

Featured Speakers

Jackie Diette

Sr. Director, eCommerce at Kate Spade

Kathleen Jiang

Manager, Content Optimization Programs at Tapestry

Madison Hajeb

Sr. Director, Testing and Innovation at Tapestry

Jessica Morse

Director, Customer Success at Persado