How Orange Telecom Increased Engagement by 177% with Data-Driven Messaging

Watch the video to find out more about how Orange’s marketing team used Persado’s artificial intelligence platform to pinpoint the most effective word choices for the messages it wanted to convey.

Xavier Gourlin, director of Orange’s B2C Direct Response Marketing, said Persado delivered better direct response results, including conversions, compared with Orange’s control messages. Customers engaged more with the content because the company used more effective language, which led to fuller product order pipelines.

Watch the Video Testimonial

Before we move forward, we'd like to know a little more about you. Please complete all the fields below. Thank you.

Discover how leading Telcos are unlocking
the full power of marketing messages.

Vodafone Case Study

How Vodafone used Persado to raise conversions by +42% 

Blog Post

How a Leading Telco Increased Call Deflection by 24% with AI.

Insights Newsletter

Sign up to receive the latest insights and trends to drive marketing results.