How Orange Telecom Increased Engagement by 177% with Data-Driven Messaging

Watch the video to find out more about how Orange’s marketing team used Persado’s artificial intelligence platform to pinpoint the most effective word choices for the messages it wanted to convey.

Xavier Gourlin, director of Orange’s B2C Direct Response Marketing, said Persado delivered better direct response results, including conversions, compared with Orange’s control messages. Customers engaged more with the content because the company used more effective language, which led to fuller product order pipelines.