Michaels has always understood the value of personalization. But as the craft retailer’s reach has expanded in both the digital and brick-and-mortar worlds, its strategy has evolved. To achieve an individualized, end-to-end customer experience, Michaels turned to new technologies—and unlocked greater loyalty and engagement through personalized communication.
Hear more about high-touch personalization from Michaels’ VP of CRM, loyalty and customer marketing technology Sachin Shroff and Persado marketing VP Asma Stewart.
You’ll find out:
- How to measure language and personalization at scale
- A framework to drive customer loyalty at every consumer touch point
- Strategies to stay relevant in an increasingly complex digital marketplace