Is the traditional holiday shopping season a thing of the past? In the wake of ongoing economic and social changes, the 2023 holiday season promises to be longer, more diverse, and less predictable than ever before. Now more than ever, it's crucial for digital marketers to adapt their strategies and optimize their holiday campaigns to achieve their critical end-of-year goals.

Watch this on-demand webinar featuring Persado Senior VP of Marketing Michele Nemschoff and Lisa Spira, Persado VP of Content Intelligence, as they delve into the economic and social changes that have reshaped consumer behavior, why these changes matter, and how you can stay ahead.

In this webinar, you will learn:

• How consumer economics around end-of-year shopping have transformed into the phenomenon of “holiday creep” and what this means for marketers
• How extended holiday seasons are changing the significance of Black Friday and Cyber Monday
• The role of emotional language in holiday campaigns and the key emotions that consistently drive higher performance
• How you can leverage Generative AI to your advantage in this evolving landscape

Don't miss this opportunity to stay ahead of the curve and proactively engage with your customers during this dynamic holiday season.

Featured Speakers






Michele Nemschoff

SVP of Marketing, Persado






Lisa Spira

VP of Content Intelligence, Persado