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"H is for Human" Whitepaper: Building Connections through Personalization

Featuring insights from Nichole Stevens, (Former) Director of Marketing and Business Development at Roper St. Francis Health System and Persado

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Connection, emotional connectivity, and empathy are critical when it comes to relating to people in healthcare marketing. Far too often, healthcare marketing can feel clinical, or focus too heavily on the sickness instead of the person. To build strong connections, health systems need to apply a humanistic approach to every marketing effort they produce.

This whitepaper was developed with insights from the webinar “‘H’ is for Human Healthcare Marketing: Personalization during COVID-19 and Beyond” featuring Nichole Stevens, (Former) Director of Marketing and Business Development at Roper St. Francis Health System located Charleston, South Carolina and Persado expert Vipul Vyas.

Insights will help you:

  • Win hearts and minds with aspirational messaging in a time of uncertainty
  • Inspire audiences to take important actions for their health
  • Better understand how to distinguish your healthcare organization as a caring and compassionate brand

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