Gartner, the most trusted source for technology market insights, recognized Persado as a leader in Mobile Marketing Platforms

Persado is thrilled to offer you complimentary access to the 2024 Gartner Market Guide for Mobile Marketing Platforms–with the hope that it helps validate or inform your mobile marketing strategies.

According to Gartner research, “93% of shoppers opted in to texts from a brand in 2023, up from 81% the prior year,” and “63% of consumers engage with brands’ SMS programs at least twice a week, where as only 31% are engaging with brands’ emails”. Regardless of which channel(s) consumers engage with, it’s critical to have a well-defined mobile strategy and the requisite technology in place to power it.

In this Market Guide from Gartner, you’ll learn why 33% of CMOs surveyed are increasing their marketing investment into SMS and push notification capabilities, and why many of them are implementing mobile solutions bolstered by AI and Machine Learning (like Persado).

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