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Forrester report introduces the age of Intelligent Creativity

Less time on creative guesswork and more time on ideas that work.

"Human creativity is unable to reach its full potential alone. An out-of-date creative process produces questionable advertising, brand experiences, and digital products."

In Forrester’s recent report, ‘Intelligent Creativity Energizes Marketing Productivity’, Forrester covers how the accuracy of machine learning combined with human intuition will lead to an era of creative transformation and marketing productivity. Persado is included in the report as well as the business results it drives.

The report also covers:

  • Why, in today’s digital environment, creativity is not enough
  • How to revamp an outdated creative model
  • How to revive creativity with machine intelligence and build it into your process


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