Online shopping cart abandonment is a persistent challenge for e-commerce businesses, and is only made more evident during the critical holiday shopping season. From inadequate delivery options to competing brand loyalty to various online distractions, there are a myriad of reasons why customers might never make it to the checkout. The online shopping journey is a complex process, with language playing a pivotal role in shaping the outcome.

As consumers navigate through the digital aisles of e-commerce websites, every word, phrase, and message they encounter can either entice them to complete a purchase or drive them to abandon their cart. This webinar hosted by Persado VP of Go-To-Market Strategy Sarah Coles and Richard Lim, CEO of Retail Economics, is designed to empower retail marketers and e-commerce professionals with actionable insights and strategies to tackle cart abandonment more effectively and prepare them for the future of online shopping.

During this on-demand webinar, you will:

• Understand the magnitude of the latest cart abandonment statistics and gain insights into the factors contributing to this problem
• Hear insights into this season’s Black Friday/Cyber Monday outcomes and see how savvy online retailers maximized their revenue
• The role of emotional language in holiday campaigns and the key emotions that consistently drive higher performance
• Learn how retailers are using GenAI and personalized messaging to reduce cart abandonment and how GenAI can benefit your business

Don't miss this unique opportunity to uncover the secrets of cart abandonment and supercharge your e-commerce success. Register now to join us on November 29th at 12 pm ET/9 am PT.

Featured Speakers






Sarah Coles

VP of Go-To-Market Strategy, Persado






Richard Lim

CEO, Retail Economics