CMO's Guide to AI for Marketing 

How AI for Language Helps Companies Deliver Customer-Centric Marketing Impact

 

Successful digital transformation centers around obsessively customer-centric operating models and a data-driven approach. Yet many of the most important messaging touchpoints along the customer journey use language that is highly subjective and based on gut-feel.

This e-book explains how AI and machine learning empower marketing leaders to engage their audiences in deep and meaningful ways that deliver business value, including:

  • Top use cases for AI in marketing across industries
  • An executive primer on key AI technologies to bypass the hype
  • How AI transforms the creative process