Creative Disruption: How AI Powers Data-Driven Creative for Better Results

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There is a growing “confidence crisis” today related to marketing creative. Marketing budgets keep growing yet according to Nielsen's 2018 CMO Report, 71% of CMOs don’t believe in their creative’s ability to drive results. Marketing leaders lack visibility into what’s working and what’s not.

In this webinar you’ll learn:

  • Key trends to expect at the crossroads of AI and creative.

  • How AI and data science enable brands to hold creative accountable and move towards greater personalization.

  • How CMOs can leverage AI to fuel data-driven creative, with examples from brands like Dell, Vodafone, and charity: water.

 

FEATURING:

SPEAKERS

  • VAN DIAMANDAKIS

    CMO, Persado

    Van has over 25 years of operational experience leading global marketing and go-to-market transformation to achieve break-out goals.

  • GUEST: THOMAS HUSSON

    VP, Principal Analyst, Forrester

    Thomas will speak to Forrester's perspective on the increasing and unexpected role of AI in enabling data-driven creative to help CMOs gain insight.