Creative Disruption: How AI Powers Data-Driven Creative for Better Results
There is a growing “confidence crisis” today related to marketing creative. Marketing budgets keep growing yet according to Nielsen's 2018 CMO Report, 71% of CMOs don’t believe in their creative’s ability to drive results. Marketing leaders lack visibility into what’s working and what’s not.
In this webinar you’ll learn:
Key trends to expect at the crossroads of AI and creative.
How AI and data science enable brands to hold creative accountable and move towards greater personalization.
How CMOs can leverage AI to fuel data-driven creative, with examples from brands like Dell, Vodafone, and charity: water.
Van has over 25 years of operational experience leading global marketing and go-to-market transformation to achieve break-out goals.
GUEST: THOMAS HUSSON
VP, Principal Analyst, Forrester
Thomas will speak to Forrester's perspective on the increasing and unexpected role of AI in enabling data-driven creative to help CMOs gain insight.